Shuffling down a flight of stairs in an east end gallery, down to the dark basement, full of creative and curious Londoners awaiting Zhala and Robyn (who would DJ after Zhala and perform new tune ‘Love is Free’). Her performance the night before was an appropriate welcome for the artist. I sat down for coffee with Zhala the day after her London debut. Since signing with Robyn’s label, Zhala has released her debut self-titled album, performed on the Swedish Grammis, begun to tour festivals and receive critical acclaim, including strong reviews from Pitchfork and the Guardian. The song made it’s way to Swedish pop royalty, Konichiwa Records CEO, Robyn. After the self- release of her debut song ‘Slippin’ Around’, interest arose for the entertainer and the ethereal rave music that was being created. It’s currently all coming together for the Kurdish-Swedish artist Zhala is on the verge of finding her audience, and finding acclaim. Zhala is herself, uncontrived and unafraid of the criticism of race, image or pop music. Zhala Rifat, a new artist from Sweden, offers a look into her own world, untarnished by label pressure and Western conventions. ![]() ![]() Few artists have found their own niche of genuine identity and musical output. Authenticity is a rare find in our world today, a world that shrinks everyday as we connect more than ever before, we compare and contrast cultural entities and seek out walls of influences or inspiration.
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